New Year, New Format
January 11th, 2012
It has been almost a year since I started writing the Editorially Yours column, which I have enjoyed immensely. Although it isn’t a two-way conversation, it does make me feel closer to our readers. I share a few thoughts or recent events, as if I were meeting a colleague for coffee.
As I was considering topics for this week’s article, it occurred to me that it was time for a change within Editorially Yours. Publishing the article on Wednesday provides a fine highlight at the middle of the workweek. However, it is beginning to feel stale to me. To combat the potential boredom, I considered some options for making EY more interesting:
- Publish the column on a biweekly basis.
- Publish the column on a Friday.
- Publish the column on Monday.
The first option, although an option, really didn’t stand a chance. Wasabi Media Group publishes new content on every property multiple times each week. By reducing this column to a biweekly status is a disservice to the company as a whole.
Publishing on a Friday had an initial warm and fuzzy feel. I could reflect on my week, both personally and as CEO of Wasabi Media. However, the more I considered this option the more that it felt like a cop-out. By Friday, our loyal readers already know the highlights of the week.
With two vetoes, I began thinking about the pros and cons of publishing on Monday. The good news is that for this idea I only thought of pros. Publishing Editorially Yours on Monday would allow me to highlight great articles that would be published during the week, giving our loyal readers a sneak peek. Plus, what could be a better way for me to start the week than by reviewing what lies ahead?
I look forward to next Monday and being able to share the best of WMG with you.
